Axis MF starts singing talent hunt for advisers

By Morningstar |  21-03-18 | 

Axis Mutual Fund has launched a unique initiative called ‘MF Idol’, a singing talent hunt for the Independent Financial Adviser, or IFA, community across the country. The objective is to recognize the continued and valuable contribution of the intermediary community towards the mutual fund industry, in going beyond just business.

Axis aims to reach out to both existing empanelled IFAs and prospective ones. This engagement activity gives an opportunity to initiate a dialogue with the IFA community in a fun-filling manner and deepen the engagement further beyond mere business-related aspects.

“An IFA’s day-to-day life is about markets, schemes, performance, client servicing, operations, amongst other things. An IFA is more than someone who just helps investors with forms, schemes and investments. To us at Axis Mutual Fund, an IFA/MFD is a Shubhchintak, a well-wisher to the investors and their families. They are the ones who not just manage investments for fulfilling life goals, but also their emotions and wellbeing,” said Karan Datta, Chief Business Officer, Axis Mutual Fund.

MF Idol will help IFAs discover and nurture their hidden talent. The participants will get an opportunity to learn the finer nuances of singing with the help of a jury comprising well accomplished singers. The winner of the talent hunt will get an opportunity to sing and record the experience with one of the singing sensations in India.

Here's how you can participate in this competition. Any IFA with a valid AMFI Registration Number, or ARN, can participate. They can nominate themselves or any one member from the family.


  • Join the Facebook page:
  • Record and upload a one/two-minute song of choice in any language
  • Round 1: Online entries open till April 15, 2018
  • Round 2 (Semi Finals): In 4 zones across the country
  • Grand Finale: May/June in Mumbai.
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