Nippon India AMC launches geo-targeting campaign

By Morningstar |  29-12-20 | 
 

Nippon Life India AMC has launched a geo-targeting campaign to help potential mutual fund investors connect with empaneled mutual fund distributors.

Most potential mutual fund investors end up delaying their investments for the want of a connect with a dependable mutual fund distributor; preferably in their vicinity.  This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about Mutual Funds, said the fund house.

The campaign surfaces the key issues/ questions/ doubts/ comments in the minds of investors and then provides a solution by way of contact details of empaneled mutual fund distributors in their vicinity so that these concerns can be addressed and the wealth creation journey is catalyzed.

Through this social media campaign, the fund house plans to help connect potential investors with local MFDs covering close to 2000 key pin codes across India; which accounts for more than 95% of the Mutual Fund business in India.

This month-long campaign uses Facebook to spread the word and is expected to reach 25 million prospective investors.

Contact details of MFDs are displayed basis the location at which the ad is viewed; using geo-targeting at pin code level. An algorithm customizes the ad for the viewer based on her location.

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