After my previous articles on Productivity & Security, let’s move on to another important aspect of social media marketing which we can’t ignore. Before I delve into details, let’s have a look at some statistics.
There are 7.61 billion people on earth, of which 4.08 billion use the internet. Around 3.29 billion people access social media, of which 2.23 billion use Facebook alone. Here is the userbase of other platforms:
- YouTube—1.5 Bn
- Instagram—813 Mn
- Twitter—330 Mn
- LinkedIn—260 Mn
From the above statistics you must have known by now what I’m referring to. Yes, it’s social. How much social media is a part of our lives is evident by the time spent on these platforms. On an average, we spend 7h 25m every day on internet out of which 2h 26m is being consumed by social media via any device. Thus, we cannot ignore social media when we are trying to reach millennials.
As an entrepreneur, you have many tasks to complete and meeting clients takes precedence over spending hours on social media. So how do you ensure that you are present on social media? Let’s take a look at some useful tools which will help you automate social media marketing. These tools are different from what I have mentioned in my previous article on boosting productivity.
Recurpost.com Apart from Buffer/Hootsuite, it is a wonderful tool for social scheduling & recycling content. What separates it from Buffer/Hootsuite is content categorization tool which buckets content into a library such as quotes, important links, etc. It also supports RSS Feeds & Google Alerts.
Crowdfire.com This is a home grown social media managing tool started in Mumbai. It saves tons of time by managing all your social accounts from one place. It does the hard work of finding and sharing content so you have more time to focus on things you do best! Also, it schedules all your posts in advance and publish them automatically at the best time or at a time chosen by you.
Clicktotweet.com As seen from the statistics, Twitter is an extremely powerful platform for gaining traffic & promoting your content. People’s attention spans is getting shorter. This means that even if they like something, they may not bother to share it unless the process is extremely simple and you remind them. Click to Tweet is an application that does both. It allows you to select exactly what you want and make it extremely convenient for people to share it.
Canva.com It’s a great tool to make images for your social media content you’re not a designer. It offers readymade templates right from Facebook cover, flyers, banners to twitter headers. You just have to choose the required template & canva will automatically assign the appropriate size to your image.
Pixabay.com One of the best tools for using royalty free stock photos & videos. You can copy, modify, distribute, and use the images, even for commercial purposes, all without asking for permission or giving credits to the artist. However, depicted content may still be protected by trademarks, publicity or privacy rights.
Wordswag.co You may find Canva tedious to use, even if you are a starter. You can create beautifully custom text layouts that would normally take minutes or even hours with just a tap. It’s like a graphic designer in your pocket.
JustRetweet.com It is a social sharing platform that will help you get more retweets, Facebook Likes and Google plus Ones to your blog posts by allowing other members to promote your content using their credit system. There's no question that Twitter/Facebook/Google+ can provide more social proof to your content and drive more traffic, especially if you are publishing quality content.
Roundteam.co It automates the task of searching and sharing tweets while allowing greater control, including source, type of content, frequency, hashtags of interest, and more. It also allows for a secure experience, because a company Twitter account can be shared among multiple contributors without divulging the account password.
Pagemodo.com It enables you to create Custom Tabs in your Facebook Page, thereby turning your visitors in to leads, and your leads into customers.
I hope with the above tools you will be able to increase your Facebook & Twitter engagement with prospects/clients without spending your entire day online.
Anoop Nasa is Founder & CEO of myfinkart financial advisors.