Questions to ask regarding quality management

By Larissa Fernand |  22-10-19 | 
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Larissa Fernand is Website Editor for She would like to hear from you and welcomes your feedback.

Burgundy Asset Management in its publication A quarter century of investing, emphasized that there is no doubt that the capability of the senior management is perhaps the most important variable in the success of a business enterprise. As a result, management is ultimately critical in how the shares of a company perform over the long run.

Yet assessing management is extremely difficult for someone who isn’t really on the inside of an enterprise. Any attempt to assess management of companies is one of the most important, yet most certainly the least scientific part of the investment research process!

In The Warren Buffett Way, author Robert Hagstrom, Jr. reviewed Buffett’s past investment decisions and came up with a kind of checklist that Buffett uses when looking for companies in which to invest. Divided into four categories (business tenets, management tenets, financial tenets, market tenets), we shall look at only at management tenets.

  • Is management sensible, especially in allocating earnings retained in the business versus returning it to the shareholders by way of dividends or share purchases?
  • Is management candid with the shareholders in their reporting?
  • Is the management group resistant to the “institutional imperative”?

Buffett sees the “institutional imperative” as a big impediment to business success. It is the tendency of company executives to imitate the decisions and behaviour of other managers, no matter how irrational they may be.

In the 1989 Berkshire Hathaway Annual Report, Buffett said that the institutional imperative exists when:

  • an institution resists any change in its current direction;
  • just as work expands to fill available time, corporate projects or acquisitions will materialize to soak up available funds;
  • any business cravings of the leader, however foolish, will quickly be supported by detailed rate of return and strategic studies prepared by his troops; and
  • the behaviour of peer companies, whether they are expanding, acquiring, setting executive compensation or whatever, will be meticulously imitated.

Here are 10 areas that our equity analysts look into when evaluating stewardship:

1) Have most investments and acquisitions been in line with the company’s core competencies, or does management like to make diversifying acquisitions? 

All else equal, we prefer companies to stick with what they know best and strengthen their core businesses rather than engage in conglomerate building. Good stewards of shareholder capital might also have a record of selling noncore businesses at good to fair prices.

2) Have investments and acquisitions been moat-widening?

In other words, have returns on invested capital or profit margins improved as a result of management's decisions? A strong sign of good stewardship is that management's capital-allocation decisions improved the company's competitive position and consequently increased shareholder value.

3) Does the company have a record of taking large impairment charges?

Poor stewards of shareholder capital frequently need to write down the value of previous acquisitions and probably need to improve their M&A decision-making processes. Exemplary stewards consistently pay good to fair prices for their acquisitions.

4) Is management's investment focus on building long-term shareholder value, or has it engaged in a growth-for-growth's-sake strategy?

Investment decisions that provide both short- and long-term benefits are ideal, but exemplary stewards of shareholder capital should be willing to sacrifice short-term results to create long-term shareholder value. Poor stewards, on the other hand, have a myopic focus on short-term results and have less concern for long-term consequences.

5) Does the firm have a history of cost overruns or expensive operational missteps?

Our methodology doesn't punish companies for a run of bad luck. Instead, we're more interested in how management's actions and decision-making process may have played a role in value-destructive events. Poor stewards of shareholder capital will have a habit of not correcting their mistakes, whereas exemplary stewards consistently avoid repetitive and costly mistakes and quickly fix those that they do make.

6) Does the firm have the appropriate dividend and buyback policy?

The common traits of a good dividend policy are consistency, affordability, and transparency. All else equal, firms in cyclical and capital-intensive businesses and those with significant value-enhancing investment opportunities should pay out a smaller percentage of earnings compared with firms in defensive industries or those with fewer reinvestment opportunities. As any successful investor would do, exemplary stewards look to opportunistically repurchase shares when the stock is trading at a material discount to fair value. We don't like to see executives using buybacks simply as a means of increasing earnings per share or offsetting dilution related to employee stock options with little regard for the price paid.

7) Does the firm have an appropriate amount of debt given the cyclicality and capital intensity of its business?

We look unfavourably on firms with leverage ratios that are inappropriate for their lines of business. Firms that operate in highly cyclical, capital-intensive industries shouldn't carry a large debt load, as this will serve to exaggerate the inherent volatility in the business. Similarly, firms in mature industries that carry no debt and have few reinvestment needs may not be maximizing shareholder value, as issuing debt could lower the firm's cost of capital.

8) Does the ownership structure serve as a benefit or detriment to minority shareholders?

Dual voting structures with unequal voting rights, large family or insider ownership, and large government ownership positions can have a meaningful impact on executive capital-allocation decisions. The big question to ask is, "Are the major shareholders' interests aligned with those of minority shareholders?" and if they are not, "Has the arrangement led to value-destructive decisions?"

9) Has the board of directors established an appropriate incentive structure that rewards value creation?

Exemplary stewards will establish annual and long-term bonus metrics that align management's financial interests with those of long-term shareholders and are appropriate for the line of business. Poor stewards, on the other hand, may not disclose metrics for evaluating performance, have "moving goalposts" when rewarding management, or base incentives on metrics that reward growth without regard to value creation.

10) Do you think management is forthcoming about strategic missteps and challenges?

Exemplary stewards will be communicative with shareholders in both good and bad periods, while poor stewards will look to sweep bad news under the rug or make it more difficult for shareholders to evaluate capital-allocation decisions by rearranging reporting segments or adjusting accounting assumptions.

Answering these 10 questions should help you understand how well management is allocating capital, whether or not management's interests are aligned with your own, and whether management treats shareholders as partners or simply capital providers. In other words, you'll be able to decide whether or not you want to invest in the company for the long term.

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