Quick Take: 6 questions to potential clients

Aug 27, 2022
Knowing the mindset of potential clients is extremely crucial. Investment Specialist Larissa Fernand suggests a set of questions that will help figure out if the relationship will be a good fit.
 

Individuals approach financial planners or advisers with different needs and assumptions. Upfront, it is essential to lay down expectations.

Here are a set of questions to present your potential clients with. Based on the answers, you can decided whether to proceed or decline.

  • What is your most important financial concern?
  • What is it that you would like to accomplish with a financial adviser?
  • Are you seeking help with your entire financial life? Articulating, quantifying and putting a time frame to your goals. Deciding which investments to opt for and the asset allocation accordingly. Determining the quantum of insurance needed and the amount needed for an emergency fund.
  • If you are not seeking help with your entire financial life, what exactly is it you want? Is it a specific issue? Is it that you have everything all sorted out but just need to know which specific funds to invest in? Or, you just want a second-opinion on your portfolio. Are you looking for a one-time consultancy or do you need periodic help and ongoing assistance?
  • How often do you want to interact? Are you comfortable with technology or prefer regular face-to-face interaction? Are you comfortable communicating via email, Whatsapp, phone, zoom, or prefer personal meetings?
  • Is there any specific investment philosophy you subscribe to? Are you open to change if provided with a sound rationale?

Related Reading

More by Investment Specialist Larissa Fernand  
Add a Comment
Please login or register to post a comment.
© Copyright 2024 Morningstar, Inc. All rights reserved.
Terms of Use    Privacy Policy
© Copyright 2024 Morningstar, Inc. All rights reserved. Please read our Terms of Use above. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
As of December 1st, 2023, the ESG-related information, methodologies, tools, ratings, data and opinions contained or reflected herein are not directed to or intended for use or distribution to India-based clients or users and their distribution to Indian resident individuals or entities is not permitted, and Morningstar/Sustainalytics accepts no responsibility or liability whatsoever for the actions of third parties in this respect.
Company: Morningstar India Private Limited; Regd. Office: 9th floor, Platinum Technopark, Plot No. 17/18, Sector 30A, Vashi, Navi Mumbai – 400705, Maharashtra, India; CIN: U72300MH2004PTC245103; Telephone No.: +91-22-61217100; Fax No.: +91-22-61217200; Contact: Morningstar India Help Desk (e-mail: helpdesk.in@morningstar.com) in case of queries or grievances.
Top